Have you ever walked into a room and felt like something was just off? The furniture is nice, the paint color is perfect, but the space lacks soul. More often than not, the missing piece is the rug. A truly great rug doesn't just sit on your floor; it ties the entire room together, adds warmth, and tells a story about your home.
This year, we're seeing a beautiful shift towards rugs that blend artistry with livability. As a home stylist who has worked with hundreds of clients, I've seen firsthand how the right rug can transform a space from flat to fabulous in an instant.
In this guide, we'll explore the top five designer rug styles from two powerhouse brands, Jaipur Living and Loloi. You'll discover the specific trends they embody and get practical tips for choosing the perfect one for your home. Let's dive in.
Trend 1: The Organic Modern Vibe with Textured Weaves
Featured Rug: Jaipur Living's Handwoven Jute & Wool Blend
Forget cold, sterile modernism. The new trend is all for warmth and natural texture. Think of the feel of a cozy, chunky knit sweater, but for your floor.
Why It's Trending:
This style brings an earthy, relaxed feel to contemporary spaces. It adds depth and interest without relying on bold patterns.
The Designer Touch:
Jaipur Living masters this with rugs that combine durable jute with soft wool. The result is a piece that is both rugged and luxurious underfoot, perfect for high-traffic areas like the living room.
Style Tip:
Layer this rug in a room with clean-lined furniture and a few pops of green from plants. It's the ultimate foundation for a calm, serene sanctuary.
Trend 2: The Grandmillennial Comeback of Maximalist Florals
Featured Rug: Loloi II's "Floral Bloom" Collection
They're back, and they're bolder than ever. But today's florals aren't your grandmother's dusty rose patterns. They are oversized, artfully faded, and full of character.
Why It's Trending:
This is part of the "grandmillennial" style—a happy embrace of classic, comforting patterns with a fresh, modern twist. It adds a layer of nostalgic charm and personality.
The Designer Touch:
Loloi excels at creating floral rugs that feel curated, not chaotic. Their designs often feature subtle color palettes and distressed backgrounds, making the pattern feel integrated and timeless rather than brand new.
Style Tip:
Don't be afraid to mix! A large floral rug grounds a room beautifully. Pair it with solid-colored upholstery and let the rug be the undeniable star.
Trend 3: Earthy, Sun-Baked Tones
Featured Rug: Jaipur Living's "Terracotta Tones" Collection
Move over, cool grays. This year is all about the warm, inviting palette of the earth. We're seeing rich terracotta, ochre, olive green, and rusty reds take center stage.
Why It's Trending:
These colors create an instant feeling of comfort and hospitality. They make a room feel lived-in and welcoming, like a warm hug for your home.
The Designer Touch:
Jaipur Living uses high-quality, vegetable-dyed wool to achieve these deep, complex colors that have incredible variation, much like a hand-thrown pottery glaze.
Style Tip:
An earthy-toned rug pairs wonderfully with natural wood finishes, black metal accents, and linen textiles. It's a surefire way to make any room feel more cohesive and intentionally designed.
Trend 4: The Versatile & Layered Look of Dhurries
Featured Rug: Loloi's Layered Look Dhurrie Rugs
Flat-woven dhurrie rugs have been a staple for their durability and lightweight feel. The new trend? Rugs printed with a "layered" design, mimicking the look of a smaller rug placed on top of a larger, neutral one.
Why It's Trending:
This is pure genius for the design-savvy but time-poor homeowner. It gives you a complex, curated look in a single, affordable rug. It's the easiest way to add depth and dimension.
The Designer Touch:
Loloi's designs in this category are incredibly clever, often featuring a faded "base" layer with a more defined "top" layer. It delivers a high-end, custom look right out of the tube.
Style Tip:
This is a perfect choice for defining a seating area in an open-plan living space. The built-in border visually anchors the furniture.
Trend 5: Global-Inspired Patterns with a Soft Touch
Featured Rug: Jaipur Living's "Marrakesh Medley"
Global influence continues to be a major force, but with a softer, more blended approach. We're seeing less of stark tribal motifs and more of patterns that feel like they were collected from a well-traveled souk.
Why It's Trending:
This trend satisfies our desire for homes with a story. These rugs feel authentic, artistic, and connected to world cultures without being theme-y.
The Designer Touch:
Using a combination of hand-knotting and hand-tufting, Jaipur Living creates rugs with incredible detail and a plush pile that invites you to walk barefoot.
Style Tip:
Use a global-inspired rug as a jumping-off point for your room's color scheme. Pull out one of its accent colors for your throw pillows or a piece of art to create a pulled-together look.
Your Trend-Forward Home Awaits
Choosing a designer rug is one of the most impactful decisions you'll make for your home. This year, it's all about personality, whether that comes through earthy textures, bold florals, or sun-kissed colors.
The best part? You don't have to hunt through high-end design boutiques to find these stunning pieces. Brands like Jaipur Living and Loloi make this level of design accessible.
Ready to find the rug that will define your space this year?
Explore our curated collection of Jaipur Living and Loloi rugs at Rugs Town. We bring these top-tier designer brands directly to you, ensuring you get incredible quality and trend-setting style without the designer markup. Find your perfect fit today.
