Loloi products serves a community of designers, decorators, and homebodies; people who care deeply about objects acquired for their home—from the raw materials we source to the textures we develop. It’s why their approach is simple, but considered: Design rugs and pillows for modern homes, and bring them to life with centuries-old craftsmanship. In India, Loloi rugs are still crafted the old-world way. Every step of the process—whether it be the dip-dyeing of wool or the intricate task of weaving—is done by hand, where proud artisans keep this time-honored tradition alive. Loloi products are designed for particular people, by particular people. It’s why we obsess over details of colors. Create new, intricate textures that are made to last. And even often illustrate our own patterns. The result? Beautifully-designed rugs that will look great now—and generations from now.
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